Street control is a Graffiti shop which promote street culture and self development by selling cultural streetwear products since 2009.
The challenge was to create a full rebrand for the shop which is struggling to connect & communicate effectively with his audience.
The first step of our process was to do a creative workshop to think about new ideas to create the brand new identity of street control.
ELECTRIC BLUE
#2400FF
C : 86%
M : 77%
Y : 0%
N : 0%
ULTIMATE RED
#FF0000
C : 0%
M : 99%
Y : 100%
N : 0%
The second step was to imagine how the new identity & logo can be apply in the physical world.
The last step of this project was to apply the new identity in the digital space by creating a new Website and some conceptual visuals for all the social networks.